THE STRATEGY BEAST: AREAS OF AGREEMENT

• 
  • Strategy concerns both organization and environment. "A basic premise of
  thinking about strategy concerns the inseparability of organization and
  environment. . . . The organization uses strategy to deal with changing
  environments."
  • The substance of strategy is complex. "Because change brings novel
  combinations of circumstances to the organization, the substance of
  strategy remains unstructured, unprogrammed, nonroutine, and nonrepetitive
  "
  • Strategy affects overall welfare of the organization. "... Strategic decisions
  . . . are considered important enough to affect the overall welfare of the
  organization...."
  • Strategy involves issues of both content and process. ". . . The study of
  strategy includes both the actions taken, or the content of strategy, and
  the processes by which actions are decided and implemented."
  • Strategies are not purely deliberate. "Theorists . . . agree that intended,
  emergent, and realized strategies may differ from one another."
  • Strategies exist on different levels. "... Firms have . . . corporate strategy
  (What businesses shall we be in?) and business strategy (How shall we
  compete in each business?)"
  • Strategy involves various thought processes. " . . . Strategy involves conceptual
  as well as analytical exercises. Some authors stress the analytical dimension
  more than others, but most affirm that the heart of strategy
  making is the conceptual work done by leaders of the organization."