1. Strategies result from a controlled, conscious process of formal planning,decomposed into distinct steps, each delineated by checklists andsupported by techniques.
2. Responsibility for that overall process rests with the chief executive inprinciple; responsibility for its execution rests with staff planners inpractice.
3. Strategies appear from this process full blown, to be made explicit sothat they can then be implemented through detailed attention to objeC'tives, budgets, programs, and operating plans of various kinds.
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