1. There is only one strategist, and that person is the chief executive officer
(other managers may participate; planners provide support).
2. The CEO formulates strategies through a conscious, controlled process of
thought, much as tomatoes are cultivated in a hothouse.
3. These strategies come out of this process fully developed, then to be
made formally explicit, much as ripe tomatoes are picked and sent to the
market.
4. These explicit strategies are then formally implemented (which includes
the development of the necessary budgets and programs as well as the design
of the appropriate structure).
5. To manage this process is to analyze the appropriate data, preconceive insightful
strategies, and then plant them carefully, caring for them and
watching them as they grow on schedule.
No comments:
Post a Comment